Social Media Content Planner | Excel Google Sheets Calendar (Digital Download)

✨ ELDON-Digital | Premium Social Media Content Planner System 📲 Plan Smarter. Post Consistently. Grow Faster.
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🎉 Welcome to the ELDON-Digital Social Media Content Planner - the ultimate spreadsheet system built for content creators, influencers, small business owners, and social media managers who are serious about growing their online presence.
Stop winging your content strategy. This premium planner gives you one powerful system to plan, organize, schedule, track, and analyze every single piece of content across ALL your platforms - beautifully and effortlessly.
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📦 WHAT'S INCLUDED
✅ Microsoft Excel Version (.xlsx) - fully formatted and ready to use ✅ Google Sheets Version - compatible and editable in your browser ✅ 15 Premium Worksheets - everything you need from ideation to analytics ✅ Pre-filled Mock Data - so you can see exactly how it works immediately ✅ Dynamic Dashboard - live KPIs and charts auto-update as you fill in your content ✅ Working Formulas - zero errors, zero setup headaches ✅ Instant Download - access your files the moment payment is confirmed
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📋 SHEETS INCLUDED
📌 Dashboard - Your command center. Live KPI cards showing total posts, published count, scheduled content, total reach, engagement totals, goal completion %, and active campaigns. Auto-updating charts for Posts by Platform and Monthly Volume.
📌 Start Here / Instructions - A full step-by-step onboarding guide so you're up and running in minutes, even if you've never used a content planner before.
📌 Master Content Calendar - Your single source of truth. Log every post across all platforms with dates, content type, platform, pillar, status, campaign, and full performance metrics (likes, comments, shares, reach).
📌 Monthly Planner - All 12 months mapped out with platform-by-platform goal vs. actual tracking and automatic % complete calculations.
📌 Weekly Planner - A day-by-day scheduling grid for each week so nothing slips through the cracks.
📌 Content Ideas Bank - Capture every idea the moment it strikes. Rate it, tag it by pillar, set priority, and approve the best ones for scheduling.
📌 Content Pillars Planner - Define your 4–6 core brand themes with descriptions, example content formats, purpose, and recommended posting ratios.
📌 Instagram Planner - Dedicated Instagram scheduling sheet with caption drafts, hashtags, CTAs, pillar tagging, and performance tracking.
📌 TikTok Planner - Track TikTok videos with trending sounds/audio, hashtags, views, likes, comments, and shares.
📌 YouTube Planner - Plan YouTube videos and Shorts with SEO keywords, description drafts, production stages, and performance metrics.
📌 Campaign Planner - Manage all your marketing campaigns with start/end dates, status, platform targeting, budget, planned vs. published post counts, and objectives.
📌 Analytics Tracker - Deep-dive post performance with engagement rate formulas, platform-level summary rollups, total reach, and average engagement per post.
📌 Goals Tracker - Set your annual posting goal (linked to Dashboard), monthly targets by platform, and follower growth goals with progress % and monthly growth needed.
📌 Brand Partnerships & Sponsorships - Track every brand deal, deliverable, fee, deadline, and payment status. Revenue summaries auto-calculate from your deal entries.
📌 Settings & Dropdown Lists - All dropdown menus (platforms, content types, statuses, pillars) are sourced from here. Customize to match YOUR brand and workflow.
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💡 PERFECT FOR
👩‍💻 Content Creators & Influencers 🛍️ Small Business Owners 📱 Social Media Managers 🎯 Digital Marketers 🏋️ Coaches & Consultants 🎨 Personal Brands 📸 Instagram & TikTok Creators 🎥 YouTube Creators 🚀 Multi-Platform Content Businesses
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⚡ KEY FEATURES
🔥 Live Dashboard - KPIs and charts update automatically as you add content 🔥 Multi-Platform - Instagram, TikTok, YouTube, Pinterest, Facebook, LinkedIn 🔥 Smart Formulas - COUNTIF, SUMIF, COUNTIFS, IFERROR - zero errors guaranteed 🔥 Data Validation - Dropdown menus on every key field keep your data clean 🔥 Mock Data Included - 50 rows of real-looking sample content to guide you 🔥 Goal Tracking - Your annual goal auto-links to your Dashboard completion % 🔥 Campaign Management - Plan launches, track budgets, monitor deliverables 🔥 Partnership Tracker - Log brand deals, fees, payment status, and deadlines 🔥 Engagement Rate Formulas - Auto-calculated per post from your logged metrics 🔥 Color-Coded Sheets - Every tab has its own premium color theme 🔥 Freeze Panes - Column headers stay visible as you scroll through your data 🔥 Beginner Friendly - Step-by-step instructions sheet included
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🎨 DESIGN HIGHLIGHTS
✨ Premium branded design by ELDON-Digital ✨ Colorful, visually striking section headers and KPI cards ✨ Clean hierarchy with strong spacing and structured layouts ✨ Professional Arial font throughout ✨ Screenshot-worthy presentation quality ✨ Dark-mode inspired dashboard with gold accent KPI figures ✨ Distinct color theme per worksheet for easy navigation
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📥 HOW TO USE
1️⃣ Download your files instantly after purchase 2️⃣ Open in Microsoft Excel or upload to Google Drive for Google Sheets 3️⃣ Head to the Start Here sheet and follow the 8-step setup guide 4️⃣ Customize the Settings sheet with your brand info and platforms 5️⃣ Set your goals in the Goals sheet 6️⃣ Start adding content to your Master Calendar and watch the Dashboard come alive!
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📁 FILE DETAILS
📄 Format: .xlsx (Microsoft Excel & Google Sheets compatible) 📊 Sheets: 15 premium worksheets 🔢 Formulas: 375+ working formulas - zero errors 🗓️ Data: 50 rows of realistic mock content included 💾 Delivery: Instant digital download 🖨️ Print-Ready: Key sheets formatted for print view
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❓ FREQUENTLY ASKED QUESTIONS
Do I need Microsoft Office to use this? No! This file works in both Microsoft Excel and Google Sheets (free). Simply upload the .xlsx file to your Google Drive and open with Google Sheets.
Is this a physical product? No - this is a digital download only. No physical item will be shipped. You'll have instant access to your files immediately after purchase.
Can I customize the content? Absolutely! Every cell is editable. Change the mock data, update your platforms, add your own campaigns, and make it completely yours.
Does it work on mobile? It's designed for desktop/laptop use for the best experience, but can be viewed on mobile via the Excel or Google Sheets app.
Is this a one-time purchase? Yes! One payment, lifetime access. You can duplicate the file each year and start fresh.
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⭐ WHY ELDON-DIGITAL?
At ELDON-Digital, we build premium spreadsheet tools that combine beautiful design with serious functionality. Every product is tested, formula-verified, and built to commercial quality standards - so you get a tool that actually works, not just looks pretty.
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💌 Questions? Send us a message through Etsy - we respond quickly and are happy to help!
🌟 Loved your purchase? Leaving a review means the world to us and helps other creators find this tool!
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© 2026 ELDON-Digital. This file is for personal and single-business use only. Redistribution, resale, or sharing of the file is not permitted.