Shopify Store KPI Dashboard Excel Template | Google Sheets eCommerce Planner

📝 PRODUCT DESCRIPTION
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🏆 Run Your Shopify Store Like a Fortune 500 Company -Starting Today
Stop guessing. Stop drowning in Shopify's scattered reports. Stop paying hundreds of dollars a month for analytics software that still doesn't give you the full picture.
This ELDON-Digital Shopify Store KPI Dashboard is the only spreadsheet you will ever need to track, analyze, and grow your eCommerce business -all in one stunning, fully automated workbook.
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✨ What You're Getting
A 15-sheet, professionally designed Excel workbook -fully compatible with Google Sheets -packed with 744 live formulas, 28 one-click navigation buttons, color-coded conditional formatting, 3D infographic charts, and mock data pre-loaded so you can see exactly how it works the moment you open it.
This is not a basic spreadsheet. This is a complete business intelligence command center built specifically for Shopify store owners, eCommerce managers, marketing teams, and digital entrepreneurs who demand clarity, accuracy, and beautiful presentation.
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📊 Everything Included -Sheet by Sheet
🏠 Main Dashboard Your central command hub. Eight live KPI cards display Gross Revenue, Total Orders, Conversion Rate, AOV, Unique Visitors, Bounce Rate, Avg Session Duration, and Net Revenue -all updating automatically. One-click buttons navigate to every section instantly.
📋 Instructions Sheet A fully detailed user guide explaining every feature, color-coding system, dropdown menu, formula, and navigation button throughout the workbook. Perfect for team use or handing off to a VA.
⚙️ Settings Sheet Customize the entire workbook to your store in minutes. Enter your store name, reporting year, currency symbol, and fiscal start month. Manage dropdown lists for Traffic Channels, Product Categories, and Discount Types -and they automatically populate menus across all relevant sheets.
📈 Store Performance Overview Track 12 months of Sessions, Unique Visitors, Bounce Rate, Pages per Session, Average Session Duration, Total Orders, Conversion Rate, AOV, Gross Revenue, Refunds, and Net Revenue -with automatic totals and month-over-month trend charts.
🚦 Traffic Source Analysis Break down every session and conversion by channel -Direct, Organic Search, Paid Search, Social Media, Email Marketing, Referral, and SMS. CVR auto-calculates per channel. Annual totals and a Sessions-by-Channel pie chart update live.
📦 Product Performance Table Track all 20 SKUs with Units Sold, Unit Price, Gross Revenue, Returns, Return Rate, COGS, Gross Profit, Profit Margin, Inventory Remaining, and Revenue Rank. The rank column auto-sorts by revenue so you always know your top performers.
🛒 Cart & Checkout Funnel Visualize your full funnel: Sessions → Add to Cart → Checkout Initiated → Checkout Completed. Drop-off rate auto-calculates at every stage. Month-over-month comparison built in. Spot leaks in your funnel instantly.
⚠️ Abandoned Cart Recovery Tracker Log abandoned cart rates and watch your recovery metrics calculate automatically. Includes a full 3-email sequence performance tracker (Open Rate, Click Rate, Recovered Revenue) and monthly recovery trend charts.
👥 Customer Cohort Retention Track Month-1, Month-3, Month-6, and Month-12 retention rates for each customer acquisition cohort. LTV estimates auto-calculate. Color-scale conditional formatting highlights your strongest and weakest cohorts at a glance.
💸 ROAS by Channel Dashboard Enter Ad Spend and Attributed Revenue per channel -Google Ads, Facebook, Instagram, TikTok, Email, Influencer, Pinterest. ROAS, CPA, New vs. Returning Customer split, and Revenue per Customer all calculate automatically. Bar chart and spend pie chart update live.
🔁 Subscription & LTV Tracker Built for stores with subscriptions. Track MRR, new subscribers, churned subscribers, Churn Rate, ARPU, Average Subscription Duration, and LTV month by month. Dual-line trend chart shows MRR and LTV together.
📦 Inventory Health Monitor 15 SKUs tracked with Current Stock, Safety Stock, Monthly Sales Velocity, Days of Inventory Remaining, Reorder Point, Reorder Quantity, Unit Cost, and Total Stock Value. Status column auto-displays 🔴 REORDER NOW · 🟡 LOW STOCK · 🟢 OK with conditional color formatting.
🎫 Discount & Promotion Performance Track 10 promo codes with Type, Discount Value, Dates, Uses, Orders Generated, Discount Amount, Revenue Generated, AOV, ROI, and Status. ROI auto-calculates so you know exactly which promotions are worth running again.
⭐ Reviews & NPS Tracker Average star rating breakdown (5★ through 1★) for 10 products with review velocity. Monthly NPS survey tracker with Promoters, Passives, and Detractors -NPS Score auto-calculates. Line chart tracks your brand sentiment over 12 months.
📋 Monthly Executive Summary One-page auto-generated report pulling from every sheet. Annual KPI totals, month-over-month comparisons, Top 5 Products by Revenue (dynamically ranked with INDEX/MATCH), and Top 5 Traffic Channels. Perfect for investor reports, team meetings, or monthly reviews.
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🎨 Design Features That Set This Apart
✅ Colorful, unique theme per sheet -each of the 15 sheets has its own distinct color palette so you always know where you are at a glance
✅ Beautiful Dashboard with deep navy, royal blue, indigo, teal, burgundy, and gold section backgrounds -this looks like premium software, not a spreadsheet
✅ Color-scale conditional formatting -revenue cells grade from red → yellow → green automatically; inventory alerts fire in real time
✅ Charts on every data sheet -bar charts, line charts, pie charts, and funnel charts all update automatically as you enter your data
✅ Freeze panes on all data sheets -headers always stay visible no matter how far you scroll
✅ Arial font, 11–20pt sizing -clean, professional, easy to read on any screen
✅ Zero formula errors -every single one of 744 formulas has been professionally audited and verified with zero errors
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⚡ Why This Dashboard Beats the Competition
Feature This Dashboard Most Templates
Sheets 15 fully linked sheets 3–5 basic sheets
Formulas 744 live auto-formulas Manual entry only
Navigation 28 one-click buttons Scroll manually
Audit status Zero errors, professionally verified Untested
Google Sheets ✅ Fully compatible ❌ Often Excel-only
Mock data included ✅ See it working instantly ❌ Blank templates
Conditional formatting ✅ Color alerts + scales ❌ Not included
Subscription & LTV ✅ Full tracker ❌ Rarely included
NPS Tracker ✅ Built in ❌ Rarely included
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💡 Perfect For
🛍️ Shopify store owners who want to finally understand their numbers 📣 Marketing managers tracking ROAS and channel performance 📦 Inventory managers needing reorder alerts 🤝 Agency owners reporting to eCommerce clients 📊 VAs and operations managers running store analytics 🚀 Entrepreneurs scaling from $0 to $1M+ who need a system
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📥 What You'll Receive Instantly
✔️ One .xlsx file -opens in Microsoft Excel 2016+ and Google Sheets ✔️ All 15 sheets pre-built, pre-formatted, and pre-loaded with mock data ✔️ Full Instructions sheet -no setup confusion ✔️ Settings sheet -customize in under 5 minutes
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🛠️ How to Use It
1. Download the file instantly after purchase
2. Open in Excel or upload to Google Drive and open with Google Sheets
3. Go to Settings → Enter your store name, year, and currency
4. Clear the mock data in the blue input cells and enter your real data
5. Watch every chart, KPI, and summary update automatically ✨
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❓ Frequently Asked Questions
Does this work in Google Sheets? Yes! The file is built in .xlsx format and is fully compatible with Google Sheets. Upload to Google Drive and open with Sheets -all formulas, formatting, and navigation work perfectly.
Can I add more products or months? Absolutely. Simply add rows below existing data rows and copy formulas down. The workbook is designed to be easily extended.
Is this a one-time purchase? Yes. Pay once, use forever. No subscriptions, no monthly fees.
What if I need help? Send us a message through Etsy and we'll respond within 24 hours. We're happy to help with setup or customization questions.
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📌 Important Notes
This is a digital download -no physical product will be shipped. You will receive instant access to download your file immediately after purchase. Due to the digital nature of this product, all sales are final. Please read the description carefully and message us with any questions before purchasing.
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🌟 From ELDON-Digital
We create professional-grade digital tools for modern entrepreneurs and eCommerce brands. Every template we publish is hand-built, professionally audited, and tested across both Excel and Google Sheets before listing. Your business deserves tools that work as hard as you do.
⭐ If this dashboard helps your business, we'd love a review -it means the world to a small digital shop! ⭐